The traditional cost - based pricing strategies ca n ' t be applied in the field of information goods and service , instead the value - based pricing strategies are always adopted by the monopolists to maximize their profits 傳統的基于成本的定價方法已經不適用信息產品/服務領域,廠商必須基于客戶效用進行定價才能夠獲得收益。
百科解釋
Value-based pricing, or value optimized pricing, is a pricing strategy. It sets prices primarily, but not exclusively, on the value, perceived or estimated, to the customer rather than on the cost of the product or historical prices.